Staple wardrobe piece!! This is great on any age, any size and leaving you ready for any activity you’re up...
This print has been a all time favorite and we’re bringing it back - now in tank styling! This is...
All of Roo’s favorites wrapped into one top!! The ruffle sleeve detail, black and ivory stripes and fun feminine look...
Everyday cuteness!! With shorts, front tucked with jeans = everyday, every occasion versatility! Runs true to size
Hello from Roo & Co. Our biggest goal in life is to raise our littles to grow to be strong independent women who work hard, dream big and make a difference in this big old world. We try our hardest to live by example to teach Lu & Coco (Roo's babies) to be kind, feel good in their skin & to march to the beat of their own drum. We want them to know that at the end of the day all that matters is helping others and giving everything you do your ALL! Join our tribe & be apart of a community of woman who pave the road for generations to come!
There's nothing better than showing up to an event feeling confident and beautiful. I needed an outfit last minute for the CMT awards. Lu Roo & Co went the extra mile to help me find the best outfit, accessories and made sure it was shipped to me in time before I left. I can't say enough how amazing their customer service is, their help personal shopping for whatever the occasion when I'm unable to get to the store. The prices are unbeatable and I am obsessed.
— Clarissa S.
I always went for black or gray clothes before I shopped at Lu Roo & Co! The staff there are so incredible to work with and help you find those amazing statement pieces you need in your wardrobe and a boost of confidence! They helped me find pieces for work and play and always have the latest fashions.
— Bailey A.
This store seriously rocks! Great selection and something for everyone. The jewelry, hats, shoes, amazing clothing just simply everything! I get so many compliments on everything I wear! And you ladies just amaze me with your sense of style that ranges and is always changing and keeping up with the new trends and you truly inspire me and so many others with your positive attitudes and inspirational messages to every woman out there and I am incredibly happy and will continue to give you my business.
— Jenna S.
We believe you shouldn't have to sacrifice comfort for style. Lu Roo & Co gives you both at a price that won't break the bank.